This all began when I started highlighting Asian-owned businesses on social media. What was supposed to be a passion project after my 9-5 led to building A.F. to what it is today. I am grateful for the opportunity to work with so many founders as well as operators who want to #amplifytogether. There's more to the journey but I'll leave that for when we [hopefully] cross paths!
Cheers to building dreams.
Kindly, Esther
Our Impact.
Thank you to our partners and clients for trusting in us.
How 'Asian Founded' creator Esther Lee is turning creativity into sales for Asian-founded businesses
The creator of Asian Founded is turning love for her community and creativity into sales for Asian-founded businesses -- one owner seeing a 500% increase.
Esther has led sessions and spoken on topics of entrepreneurship, AAPI landscape, marketing, community and social media for corporations and national organizations.
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Honored to be a trusted source.
as seen on
Awarded not only for success, but for incorporating a business model fostering positive social change.
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